Values – The Bright Agency

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Hello!

I’m very happy to share with you this beautiful project I did for the agency I am represented by, ‘The Bright Agency’, with the intermediation of the agent and my partner Edward Palmer, this project was designed for a large retailer and thought for gift cards and store signage. Advertising and Packaging is one of my main focuses in illustration, and I hope these pieces can showcase my best in this area.

Pedro Ribeiro 2023

The brief:

I prominent main-street retailer is celebrating their 25 th anniversary and is hoping to
commission some illustration in recognition of this special event. They’re wanting to brief a few illustrations for use across in-store signage, social media outlets, gift cards.

The client really wants the commission to celebrate its core values of community, family, nature or the urban world.

The project:

In the creative process of these pieces, I wanted to portray: community, family, nature and urban world, which are the fundamental ‘Values’ of the client. The palette and the simple shapes were the essence for the elaboration of all the material, expressing all the values of the client.